T O D D
L A U E R
& A G E N C Y
Along with maintaining the legacy of our historic leaf mark, I wanted to develop a fresh identity that exudes an approachability and friendliness, while also incorporating the mature feel of a long-established financial institution.
In rebranding MagnifyMoney, we needed to modernize its identity without disrupting the revenue-generating site. After deep-diving into the data (heat maps, clicks, qual, etc.) we reorganized elements of the site based on user behavior and successfully rebranded and launched with a 15% increase in conversion.
To build enthusiasm around our new headquarters and a move to "South End" Charlotte, we developed a brand, along with several construction status videos to increase employee excitement leading up to move-in day.
More than a rebrand, this new version of our app introduced an all new design along with several new financial features, helping differentiate us from our competitors.
